Footsteps by YCS
How To Order
Flannel Media created an explainer video for those wanting to place an order, and wondering how the process works.
Flannel Media helped Footsteps communicate to their customers that not only do they get a rad pair of socks, they also help out society as a whole when they do business with Foosteps by YCS
Footsteps by YCS requested we showcase specific athletes using their product, so that’s what we did. Flannel Media created marketing peices to be distributed on social (paid advertising and organic), website, blog, and email.
Footsteps by YCS
Goal: Your City Sports launched a new branch of the company, called Footsteps. Footsteps is a sock subscription model. They wanted to reach a variety of athletes with their active lifestyle line of socks.
Strategy: We created an ambitious campaign — we highlighted 7 different athletes in their sport, created a How To video for the homepage of the new website, social media, and email marketing. We also created a video called Big Moments. This highlights the unique aspect of Your City Sports and Footsteps, which is they give a pair of socks for every pair they sell — this unique business model has put socks on the feet of those who need it 100,000 times now.
Results: We produced some incredible videos that got wide spread attention, and the owner Carolyn was thrilled with the end result. Hear it for yourself below.
Carolyn Colwell | CEO, Your City Sports
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